Campaign / Identity concept re-developed by a team of four students [above]. This is the presentation we made of it. After showcasing our project in class we were, together with four other groups, invited to the Louis Nielsen Head Quarters in Copenhagen to show it to both the Louis Nielsen management team [Danish] and the Specsavers' Marketing Management team [British - LN is part of the Specsavers chain].
Beneath an overview of the project elements I've illustrated:
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